Wired founder becomes real-life Willy Wonka

SAN FRANCISCO (Reuters) - The world doesn't need another chocolate company, according to digital media pioneer Louis Rossetto, but that didn't stop him from starting one anyway.

Source: http://feeds.reuters.com/~r/reuters/smallBusinessNews/~3/9d2uRULixZM/us-entrepreneur-tcho-idUSTRE76I6J320110720

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